3 BIGGEST FACTORS TO PLAN A SUCCESSFUL FUNDRAISER
1. Be Organized
You need to know your staff which consists of parents, volunteers, and anyone else who will be helping with your project. Participants need to know in advance that the fundraiser is coming. When fundraising with children, be sure to send letters home to parents with full details and your contact information.
Parents and volunteers are your support staff. Utilize them effectively by dividing up the responsibilities (responsibilities vary by type of campaign you select, so speak with your consultant for details), assigning tasks to the people you feel are best suited for that role. When everyone knows the scope of their responsibilities in advance there is less confusion and stress at the last minute. Proper planning ensures fundraising will go smoothly!
2. Promote Your Fundraiser
In order to support your campaign, people need to know about it! Be sure to start advertising 2 weeks in advance of your fundraising sale. Advertise with social media. Many parents may not read the weekly teacher parent letter. However, many do see the school’s Facebook post in their timeline. Advertise by posting it on Facebook, Instagram, Twitter, & Remind101 if possible. Also, make up sign and banners for the hallway, cafeteria, parent pickup line, & bus rider line. Local newspapers, TV, and Radio Stations often will include your fundraising information in their community news. Contact these news outlets to amplify your voice!
3. Motivate your group
Be sure to keep in touch with what your audience wants. Talk to a group of students to determine the prizes they like best. Incentives should include prizes, activities, and other rewards. At the kickoff assembly, make sure you set goals and explain rewards. Your students will be more excited about participating, and work harder to ensure the goals are met. Create competition among your group with rewards for the highest or fastest sellers!